The other day I received two emails, both with the same question, why didn't we have a direct call to action on our website Sales people are taught, you always need 'a call to action,' a request to act or lose the opportunity of a lifetime

Tip O'Neill, the late Speaker of The House of Representatives is often quoted as saying "All politics is local," meaning a politician that helps a constituent with a problem is likely to win that vote based on the personal assistance provided, irrespective of that politician's stance on the larger, more weighty, geo-political issues

Dealing with website development issues can be an overwhelming task There are many things your marketing team must consider, in fact, there are so many things to bear in mind that many of the most important ones never get dealt with, or are buried under competing interests

What is going on with e-commerce websites It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to buy something

How many websites should your company have That's a question that comes up often in discussions with clients, but perhaps the idea never crossed your mind

The Web has gradually transformed itself from a haven for socially dysfunctional misanthropes and programming savants into a grand social and business networking environment The popularity of MySpace, Facebook, Linkedin and all their various clones serves as evidence that people want to connect to other people

You have a website, and perhaps you're even a professional salesperson, and as such you know that the best way to sell someone something is face-to-face, but have you seen the price of gas lately So whether your customers are local, national, or international, the cost of getting to them is just too darn high to make any money

It's always a good idea to stick to the basics When businesses stray too far from the fundamentals, problems arise, but sticking to the basics doesn't mean boring people into a state of unconsciousness

The 7 Elements of a Viral Video Campaign The biggest problem most websites have is that they are instantly forgettable They sell or say the same thing as hundreds or thousands of other sites; to an audience that is so quick to click-away that a large percentage of their traffic never appreciates why they should buy anything or listen to what's being said

Let's talk about talking heads, and why adding one to your website might just be the smartness thing you've done since dumping the SUV and fast-food, and opting for hybrids and salads Okay - perhaps that's asking too much, but you get the point

Who is Cache Closed and what can he do for you Cache is a digital construct created to inform, enlighten, and entertain Web-marketers interested in learning how best to market on the Web

Your company's collective knowledge and know-how is its greatest asset not the products or services you offer; products and services are merely the means to implement your expertise Your capacity to grow and prosper is dependent on your ability to effectively present your know-how in creative, informative, entertaining, understandable, and above all memorable ways

A true brand is a metaphor for desire, a container for aspirations and the promise of fulfillment We are all the same, each of us searching for the same things and they aren't keywords

The average person is exposed to an assault of stimuli each and every moment of our waking day Some of this stimulus catches our attention, but much is filtered out as extraneous, useless, or unimportant