Michael Richard
Michael Richard Burke is the CEO of On Target Research (www.ontargetresearch.com) and is the author of Response, the marketing newsletter hailed as “brilliant” by Al Ries. He is also an internationally recognized speaker on the subject of market research and surveys and their use in marketing, positioning and branding.
Articles by this Author
The Digestion Wars: Probiotics VS Indigestion, Constipation and Heartburn
- By Michael Richard
- Published 10/13/2008
- Wellness, Fitness and Diet
- Unrated
Louis Pasteur was the Mick Jaeger of nineteenth century science
And rightly so
Marketing in Troubled Times
- By Michael Richard
- Published 10/12/2008
- Marketing
- Unrated
If you think the economic chaos currently at play on the world financial markets has run its course, may I suggest a rapid trip to the nearest Starbucks for a cappuccino IV
Because one has to wonder why it is that agencies and advertisers alike continue their marketing march to Hell